E-Delivery

"This is much faster for us because before everything had to be hand labelled," said the mother of three, whose sons have all helped with the business over the years. "Now, we bag the pulse product, add the seasoning, and it's done. We can produce so much more in a day now – 2,500 packages." But Souptacular is working with Alberta Agriculture's Food Processing Development Centre to test new equipment for packaging the pulse mixture to increase produc on even more. "We always said when we reach that next level, not much will change," Obrigewitch recalled. "Our business is s ll grounded. Two of our three sons s ll work for us. All of us local business people deliver to the stores directly too." here in our country. We're proud of our farmers and wanted that to be reflected on the package. We had a lot of stores say it's perfect ming with the situa on with the U.S. tariffs to have the package say 100% Canadian." Obrigewitch is proud to offer a local product made with pulses sourced from Alberta and Saskatchewan, but she is also thrilled that Sobeys put Souptacular in the soup aisle where it will be seen by more poten al customers. "It is local, it is Canadian," she said. "We are doing our li le part in keeping locally grown pulses in Alberta and Saskatchewan." There's no mistaking where Souptacular comes from with its new packaging either. "The grain elevator had to be on there and a lot of them are being torn down," Obrigewitch said. "That's a true symbol of Canadian agriculture and we use Canadian pulses, so it brings a en on to what we grow Repackaged Souptacular soup mixes. Maureen Obrigewitch with her family. P U L S E C R O P N E W S F A L L 2 0 1 8 | 3 3

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