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- 4 - SensiDO Trillion Tones by Rebecca Taylor is hybrid color that is not just a direct dye, demi/semi or permanent color, but all of the above. SensiDO Trillion Tones is direct dye based PPD-free hair color that can also be used as a permanent color. This allows you to do all the colorings: anything from grey coverage, pastels, vibrant jewel tones, permanent lift/deposit on virgin hair, natural blonde, brunette and red shades...you name it! SensiDO Trillion Tones –concept is a compact color line that offers every hair stylist an opportunity to go beyond any boundaries. Color line includes 5 intense and 5 pastel tones, as well as a white tone that allows to formulate trillions of tones for virgin, processed and even grey hair. SensiDO Trillion Tones challenges stylists across the world to create stunning colors! Three key components Direct dyes, alkaline and developer. Direct dyes allow to easily and quickly create trillions of different shades, with imagination being the only limit. Ammonia containing alkaline helps pigments penetrate deeper into the hair shaft, as well as boosts the lightening process by acting as a catalyst when mixed with hydrogen peroxide containing developer. Alkaline also contains color enhancer that improves hair color endurance and intensity. Additionally it protects hair during coloring process and adds a brilliant shine. Peroxide causes oxidation, the released oxygen lightens hair's natural melanin and creates longer lasting color. Trial Kit SENB2190701 Includes: 1 x each Intense Direct Dye 60 ml 1 x White 250 ml 1 x each Alkaline 250 ml 1 x each Developer 250 ml 1 x High Precision Scale Salon Price $99.00 Starter Kit SENI205445-K Includes: 1 x each Intense Direct Dye 250 ml 1 x White 1000 ml 1 x O Alkaline 1000 ml 1 x Developer 3% 1000 ml Salon Value $659.90 Salon Price $499.95 New Innovative Technology! Simplex Bonder 100 ml Prevents hair bonds from breaking, repairs previously broken bonds and strengthens hair. Salon Price $69.95 SEN305452 Pro Cooler 250 ml To be used in combination with a bleaching product or lifting hair colour to remove the undesirable warmth or yellow tones from the end result. Salon Price $18.00 SEN105500 new lower price Coming August new Instant Rewards 5+1 FREE Mix & Match 365 days a year