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PRO TIP
Use formula guidelines in new DIA Colour Chart to
correctly colour match INOA and Majirel shades with
DIALight or DIARichesse.
YOU BUY LORI50065556
34 DIA shades of your choice
3 DIARichesse 6.32
3 DIARichesse 8.34
YOU RECEIVE FREE
1 PRO Classics
Post Color Shampoo 1500 ml
2 Diactivateur 9 vol. 1000 ml
2 DIA applicator bottles
1 New swatch additive
1 DIA colour chart
4 DIA hairclips
OFFER
SUMMER
BLONDES
* Salon support pricing applies. See Salon Sales Consultant for details.
SALON PRICE: $351.56*
SALON VALUE: $414.87
SALON SAVINGS: 15%
MARKETING VALUE: $27.50
SALON PRICE INCLUDES
6 NEW DIA SHADES
($52.73)