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4 Harvest should be in full swing by the me this edi on of Pulse Crop News reaches your mailbox. Here's to hoping we all have an easier go of it for all of our crops with more coopera ve weather condi ons than last year. Es mates show that slightly fewer pulses were seeded in Alberta this year compared to last, almost 2.3 million acres compared to 2.4 million, with peas down a bit and chickpeas up a bit. Demand con nues to rise for all kinds of pulses, and Alberta Pulse Growers is helping to drive the demand for our products at home with targeted consumer campaigns including a relaunch of our Facebook page and promo ng the Pulse Canada Half Cup Habit ini a ve. In July, I had the pleasure of hearing about many of the great strides we are making in the pulse industry at Pulses 2017 in Vancouver, hosted by the Canadian Special Crops Associa on (CSCA) and Global Pulse Confedera on (GPC). Given that we just finished an amazing Interna onal Year of Pulses 2016, it was great to see the industry working to carry that momentum forward with numerous ini a ves in Canada, North America and the world to promote the great benefit of pulses for health, sustainability and economic viability for producers. I think it's a great event for APG directors to a end and I'm pleased that four were available to go this year, in addi on to Execu ve Director Leanne Fischbuch. The opportunity to see how this global pulse market works, and the market outlook sessions for each type of pulse are very worthwhile, as well as the chance to network with importers and fellow growers from around the world. This was my fourth CSCA conference and second GPC. I find the events just keep ge ng be er every year. The quality of the speakers, the diversity of the a ending delegates, and the networking opportuni es make it such a valuable event to a end. Meanwhile, regular readers likely no ced that this issue of Pulse Crop News is spor ng a new design intended to increase readability. Pulse Crop News is one of many vehicles used to communicate with APG's more than 6,000 grower members. To ensure that you receive the latest informa on in a mely manner, visit APG's website and scroll to the bo om of almost any page to sign up for APG's bi-weekly e-newsle er, Pulse Check. Follow us on Twi er at @albertapulse, @apgced, @apgextension or @apgresearch for even more frequent updates. You can also check out APG updates aimed mainly at consumers on Facebook. If you have paid levy in Alberta in the last two years, you are an APG member, so make sure that you are reaping all of the benefits. Be sure to a end your local zone mee ng and ask ques ons! We are striving to make these mee ngs an informa ve and valuable use of your me as a producer. To this end, we are again partnering with Alberta Barley and Alberta Wheat in Zones 2, 3, 4 and 5. While a primary purpose of these mee ngs is to update members on what's new with the commissions, we are striving to streamline these agenda items to allow more opportunity for interac on with commission staff, directors, advisors, other producers and speakers. The three commissions have branded the joint mee ngs as "Next Level Farming" in recogni on that these mee ngs are an opportunity to share informa on about current best prac ces and new technology. We look forward to seeing you at your local zone mee ng and in Red Deer for Agri-Trade. CHAIR'S REPORT MOVING TOWARDS 'NEXT LEVEL FARMING' D'Arcy Hilgartner, APG Chair

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