Issue link: http://e-delivery.uberflip.com/i/1028354
SOUPTACULAR NOW REPACKAGED TO KEEP UP WITH INCREASING DEMAND SOUPED UP PULSES Souped up packaging, a new website and new retailers are an indica on of Souptacular's popularity and key to its con nued success. "We've changed a lot of things on our website," said Maureen Obrigewitch, who started Souptacular in 2001 with her husband, Al, in their St. Albert home. "Because Souptacular is more accessible in more stores now, we're finding that the direc on the website is going is to direct people to stores. The website redesign is a great opportunity to keep the list of where to buy Souptacular updated for consumers." The soup mixes featuring pulses grown in Alberta and Saskatchewan were originally sold at farmer's markets, then online through the Souptacular website. Save-On Foods has featured Souptacular in its local foods sec on for several years, and Sobeys and Safeway stores recently started carrying the dry mixes in their soup sec on. Add to that retail loca ons like Italian Centre Shop, H & W Produce and a variety of other smaller food chains, and Albertans can have easy access to seven delicious varie es of Souptacular regardless of where they live in the province. Obrigewitch said that the website will s ll feature her blog and take orders via the shopping cart. She will con nue taking a prominent role in educa ng more people about pulses at events like cra shows as well. "We have done cra shows over the years to educate people about how to cook with pulses," she said. "We'll have customers come back and tell us that we gave them ideas about cooking with pulses because people are a li le bit afraid to cook beans, peas, len ls and chickpeas. It's such a good food. Souptacular is a tool to get people cooking and get them comfortable with pulses." The most recent packaging was introduced so that the soup mixes would stand up be er on store shelves, as well as eliminate the need for a separate label that could tear during product stocking. The new Souptacular website was redesigned to be er keep consumers informed. Obrigewitch with her Souptacular varie es and bags of dry pulses. 3 2